Marvin Dizon
In the 1940s, a Trinidadian calypsonian " Lord Invader" composed and sang a calypso praising rum and Coca-Cola as a drink.The song became very popular and the Coca-Cola company adopted the song for its advertising and marketing without in any way compensating the singer. Lord Invader did not have enough funds to mount any opposition against Coca-Cola in the courts. Fortunately, some Trinidadian businessmen assisted the calypsonian financially and he was able to challenge Coca-Cola; consequently, and was compensated. The song was so important to Coca-Cola’s marketing at the time that they engaged the Andrews Sisters and Bing Crosby to sing it.